How RA International Gained Visibility in Their Supply Chain and Enhanced Its Cargo Management While Saving Time and Effort Using Shipup Visibility Platform.

RA International uses Shipup as their supply chain visibility tool that enables their staff to track ongoing shipments in real-time, ensuring streamlined information sharing internally as well as with their clients.

RA INTERNATIONAL was founded in 2004, aiming to simplify project success for different organizations. This company offers personalized services in integrated facilities, management, construction and supply chain. RA INTERNATIONAL is based in the UK, but they have branches in different countries like UAE. Although, their activities are beyond the UK and Dubai. They have been managing camps in some of the roughest and most remote places on Earth.



RA INTERNATIONAL had been taking care of its cargo management in a different way before it began using Shipup. Their mailing procedure was taking a lot of time and effort. Contacting customers and mailing them about changes was a difficult and time-consuming daily job. Aside from that, managing all the shipping data was a headache.

Sharan, the logistics manager at RA INTERNATIONAL, stated that the biggest challenges were about having all the shipments in one place. They could not track multiple shipments altogether, and there was no alert system that could notify them and their customers about the updates.

Even though RA INTERNATIONAL is now using different tools on Shipup Dashboard, the starting point of their experience was when they realized that a live Map View on a big screen is what they need in their office. They could not position the vessels on the map, and that’s where the Shipup technical team started to develop what RA INTERNATIONAL needed.



As a result of using Shipup tracking services, the company reported that they could track their ongoing shipments with their real-time location faster than before, and they do not need to spend time checking different sources as Shipup provides them with a single and customized dashboard that suits their needs such as the collaboration tools of notifying customers and colleagues.

Map View

RA INTERNATIONAL needed to track numerous shipments in one portal. Shipup solved this problem by providing the Map View and Shipment List. Using Map View, they could have an overview of all their shipments on a live world map. This can track the containers and vessels and correctly position them on the map. 


Shipup Map View is displayed on a TV in RA International Office based in Dubai

Shipup map view on RA International office TV


“While we continue to enjoy numerous benefits through Shipup, our first benefit includes the ability to have a live map that correctly positions the vessel on the world map while in transit. This allows us to monitor the exact location of our shipments and keep our clients informed on a day-to-day basis.”
Sharan, Group Logistics Manager at RA International



The colors used in the design are based on their preferences to match the colors of their office, along with their brand name and logo. These customizations were added to ensure that RA INTERNATIONAL is using the ultimate tracking system with their favorite features.


“As a publicly listed company, our branding and logo signify who we are and what we do, Shipup allows its customers to have their own branding/customizations/colors chosen on the portal as per their preference. Although this comes at an additional premium, it is definitely recommended.”
Sharan, Group Logistics Manager at RA International


This company has different types of containers on the ocean. Some of them are normal containers, but others are refrigerated containers. As they want to distinguish the type of containers on the Map View, we differentiate the icons, and each container has a particular shape on the map, showing you the type of container. 

Different icons on Shipup map view are customized for RA International to distinguish refrigerated containers from normal containers

Customized Shipup Map View with Different Icons of Refrigerated Container

This was not the end; as they displayed the Map View on a TV in their office, we added an auto-play to the shipments. Now, every few seconds, they can see a new shipment with its information on the map. Each time, a new shipment is bolded, and it keeps changing to keep the team updated about the whole shipments in the dashboard.

AutoPlay feature is implemented on RA International map view

Auto-play feature designed for RA International on Shipup map view

Shipment list is the other tool for having all the shipments in one place. This list is to help them find shipments easily with a simple search and filter their shipment list as they wish. All these features are designed to add visibility to their cargo management, and it helped indeed.


Kudos to Shipup; you’ve definitely earned a long-term client in the form of RA International. We look forward to working with you and enhancing our portal further in the months to come.
Sharan, Group Logistics Manager at RA International



One of the main features of Shipup is its automated alert system. Every change in the container status can be detected by Shipup and is sent as email alerts to customers. RA INTERNATIONAL is also using this feature too. That’s how the number of movements that are going to miss has decreased in their workflow.

Their customers also get notified about the last status of their cargo, and they no longer need to call or email RA INTERNATIONAL for new updates and changes on their cargo which results in a better customer experience.


“Anyone that is part of the Supply Chain industry is well aware as to how common and frequent delays are, Shipup allows you to receive status updates in the form of notifications through both Email and Phone as soon as the vessel slips from its intended ETD or ETA.”
Sharan, Group Logistics Manager at RA International

Shipup Map View is displayed on a TV in RA International Office based in Dubai with one of their employees

Shipup map view on RA International office TV that lets the team know what is happening to their shipments in real time

Customer Support

Shipup helps users with 24/7 customer support. RA INTERNATIONAL has been in touch with the support and sales team since they started using Shipup Dashboard. We always try to maintain a proper connection with our customers, and in this case, we did our best to enhance the quality. Hopefully, the result was satisfying enough and helped both Shipup and RA INTERNATIONAL to keep in touch for further connections and customizations and to have more fruitful cooperation.


“The team is always on standby, right from the time of implementation to the after-sales service; we’ve enjoyed the best customer service from the entire Shipup team. Although we work in different time zones, Shipup ensures that all our queries/inquiries/technical issues are answered/rectified within 6 hours.”
Sharan, Group Logistics Manager at RA International



As a result of using Shipup services, RA INTERNATIONAL experienced the following outcomes:

  • Digitalization of the company is on the rise.
  • Increased supply chain visibility with Shipup Map View.
  • Increased customer satisfaction.
  • Tracking containers takes less time.
  • Tracking containers is simplified.
  • Reduction in the time needed to create shipment reports.


Company Name:   RA International
Headquarter:   UK
Region:   EMEA
Company Size:   Enterprise

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